InsideFlipp is the revamp of our Instagram feed to inject life & fun into our Career Brand. Our team wanted to showcase that Flipp is one of the best places to work at and as a result acquire new followers and increase job applications to our open positions. My role for this project is to come up with an illustration style that conveys our brand’s personality.
I used geometric shapes and sharp lines to show the “modern” and “tech” side of Flipp. Combined with bright colours, the illustrations gave a more fun and quirky personality.
We also applied the brand outside of Instagram and consistently used it around the office (e.g. chalkboards) and other marketing materials, such as stickers. The chalkboard includes imageries that relate to iconic activities, places, things and/or events for everyone at Flipp.