Since Flipp never had a comprehensive Brand Guidelines, there were various inconsistencies with the creatives and inefficiencies with our processes. In order to improve collaboration between teams and establish consistency with our creatives, I took the initiative to work with the creative team to create Flipp's Brand Guidelines.
As the Project Lead, I collaborated with a multidisciplinary team of designers, photographer and copywriter to create Flipp's Brand Guidelines for B2C, B2B and Internal branding. I was responsible for its Project Management, establishing and documenting foundational creative guidelines and designing the final documents.
We created three different Branding that caters to the purpose and target audience of the creatives. The main elements (ie. logo, primary colors, brand voice and fonts) are consistent throughout the three branding while its applications and secondary elements (ie. secondary colors, tone and imageries) were changed to match the purpose of each brand.